The market of today is a nothing but a shark fight – if we may put it bluntly. Large scale companies and multi-national companies clash against each other, clamoring to be on top. In this clash of the Titans, small scale business owners have two ultimatums: either you get caught in the middle of this clash or they emerge as the victors through this fight.
A distinct advantage
Small scale business owners have a distinct advantage over large scale businesses. True, you might not have the same amount of resources, money or staff – but this is what makes it easier for you to survive. Whereas large scale companies have complex hierarchical structures, and even more complex decision making processes, they are not that flexible in dealing with many situations. They cannot take risks – to do so is to put millions of money and the lives of a thousand staff at risk. Hence, the flexibility available to small scale business owners is indeed a distinct advantage. Then how do we use it?
Set yourself apart
While large scale businesses are fighting with each other to climb to the top, you can focus on being a more people-oriented, market-friendly supplier of product or services. People love to be treated as people, not as puppets. So adopt a public outreach approach that helps you get closer to your customers. Hire a brand agency that is once again easy for you to deal with this.
A nice brain storming session with the brand agency can help you gain many creative insights as to how you can cultivate an image of a people-oriented product or service supplier.
Be polite and friendly
A small scale business allows you to interact with your customers more. Talk to them, mingle with them. When your customers feel personally connected to your business, they tend to come to you more out of loyalty. In turn, be loyal to them. Look out for their needs, and give pertinent advice in terms of what product to go ahead with. A clever strategy is to make sure you tell both the pros and cons of a particular product. This makes the customer feel that you are being very open and honest, and this trust will not only make him/her purchase the product, but also for you to be recommended among their own peers, check this motion graphic design.
Take their suggestions
At the end of the day, the success of your business depends on how well you attract customers. The best way to make sure that your business is indeed customer friendly is to take and act on their suggestions. Have a small ‘suggestions box’ in front, and encourage them to write their suggestions and drop it there. Of course, you do not have to implement all of them – it would be quite difficult to do so – but who knows, you might find many good suggestions there that you have not thought of before!